s[edition] is pleased to announce our latest artist launch – Steven Claydon. The British artist has teamed up with s[edition] with his latest work Holophon to introduce our dynamic pricing structure.
Holophon is a powerful example of how Claydon creates bizarre hybrids out of multiple familiar concepts: an object that looks like a handmade clay pot, reminiscent of ancient cultures, is dimly lit against a pitch black background as if on display in an archaeological museum. However, the object seems translucent: its representation reminds us of holograms with a three-dimensional feel, and the deep tribal background sounds catapult the image into a sphere where it appears sacred. “I was really interested to see what would happen if I tried to reanimate an artifact with cultural significance in the digital realm,” says Claydon. All at one time, Claydon evokes the concepts of history, tradition, archiving, exhibiting, collecting, high and low culture, pop and classicism, as if to create a shamanic object reflected in pixels across our screen demanding our reverence.
Realizing the convergence of the technological and physical art worlds, Claydon embraces s[edition]’s concept of selling digital limited editions as artists begin to experiment these new tools and mediums.
I am aware of limitations of making physical objects. For me it is exciting that you can have an idea in the morning and can turn it into an object by the following day…s[edition] will become ever more apparent as art exists in digital form in the digital realm,” says Claydon.
The work is an edition of 500 starting at £10. Holophon also marks the beginning of s[edition]’s dynamic pricing model. As edition availability decreases the price of the work increases. Simply said, the earlier you buy the less you pay, so make sure to purchase early!
Keep checking back for a chance to win a signed exhibition catalogue from Steven Claydon’s first Uk public exhibition – Culpable Earth!