Archive for January, 2013

s[edition] & Tracey Emin Bring Digital Valentine To Times Square


Irene Kopitov +44 (0)20 7420 1700



Tracey Emin’s series of neon works entitled “I Promise to Love You” to be shown every night from 11:57pm – midnight throughout February 2013

Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square

(London, UK) January 31, 2013 – s[edition], the online platform for the world’s most renowned contemporary artists to sell their digital limited editions, brings celebrated British artist Tracey Emin to Times Square throughout February.

“Every year I send valentines. This year I won’t have to. Times Square will do it for me,” said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.

The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.

“I Promise to Love You”, will premiere on February 1st and play throughout the month as part of the “Midnight Moment”, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring these works to Times Square and they will all be available for sale simultaneously and exclusively at

“This is a pivotal moment for the awareness and appreciation of art in digital format. We’re thrilled that the Times Square Advertising Coalition and Times Square Arts reached out to us and we look forward to supporting their “Midnight Moment” program,” said Robert Norton, CEO of s[edition].

s[edition] has also created a multi-channel social media campaign to engage fans and provide people with an opportunity to win unique works by Tracey Emin.

The s[edition] blog – – will showcase photos of valentines sharing a kiss in front of Tracey Emin’s works in Times Square, submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those who take photos from 11:57 – midnight, with Tracey Emin’s “I Promise to Love You” in the background, will receive a Tracey Emin limited edition as well as be entered to win the complete “I Promise to Love You” digital neon collection, and signed copies of Tracey Emin’s books, ‘My Life in a Column’ & ‘Strangeland’. The winning photo will be chosen via crowd sourced voting. The artist will also pose with fans in Times Square on February 13th, giving them the chance to tag themselves on s[edition]’s Facebook page.

As one of the world’s most celebrated contemporary artists, Tracey Emin’s moving series of digital neon works, “I Promise To Love You”, is comprised of six artworks around the theme of love. In this unique moving image, the glowing words—made of digital neon lights—slowly spell themselves out, as if being written by the invisible hand of Tracey herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere of Emin’s animation.

Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, “Times Square is the world’s best place to spread a message and our sign operators are delighted to help Ms. Emin share her Valentine’s Day message with New York as part of our ‘Midnight Moment.’”

“Tracey Emin captures the vocabulary of neon that for so long defined Times Square’s signage,” said Tim Tompkins, president of the Times Square Alliance.


s[edition] is the leading platform used by the world’s most renowned contemporary artists to offer their works in digital limited editions for collectors to enjoy and display on connected devices and screens. s[edition] offers everyone an easy, enjoyable and social way to experience collecting, at affordable prices. The s[edition] platform allows members to follow artists, browse, collect and sell works, send editions as gifts to friends, and build their own collections. s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen & Dragset and Bill Viola among others. Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, the founder of Blain|Southern, the mission of s[edition] is to provide greater access to the artworks of our time and to offer a wider audience the opportunity to be able to enjoy and collect the works of today’s greatest living artists.

About the Artist

Tracey Emin was born in London in 1963, and studied at Maidstone College of Art and the Royal College of Art, London. She often uses events from her own life as inspiration for her art. Her work can be romantic, humorous, tragic, angry, hard-hitting or hopeful, and is often animated by a playful wit. Working across a wide range of media her body of work includes painting, drawing, sculpture, video, installation, and needlework. In 2007 Emin represented Britain at the 52nd Venice Biennale, was made a Royal Academician and was awarded an Honorary Doctorate from the Royal College of Art, London, a Doctor of Letters from the University of Kent and Doctor of Philosophy from London Metropolitan University. In 2008 Emin’s first major retrospective was exhibited at the Scottish National Gallery of Modern Art, subsequently touring to Malaga in 2008 and Bern in 2009. In 2010, Emin collaborated with Louise Bourgeois on a suite of works on paper, entitled ‘Do Not Abandon Me’. In 2011 the Hayward Gallery presented a major survey of the artist’s work entitled Love is What You Want and the same year she became the Royal Academy’s Professor of Drawing. In 2012 there was a solo exhibition of the artist’s work at Turner Contemporary, Margate, and a touring exhibition of her films was organized by MALBA, Buenos Aires. Tracey Emin lives and works in London.

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community. Members of TSAC include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters.

Times Square Arts, the public arts program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than four dozen prominent and emerging artists. Working in partnership with cultural institutions and festivals, the program is further supported by Rockefeller Brothers Fund and, the Department of Cultural Affairs of NYC. Visit for more information. Follow us on Twitter: @TSqArts


s[edition] featured on


s[edition] is currently featured on the home page of in an article ‘The Mobile Museum: Serious Art is Going High Tech‘ including an interview with CEO, Robert Norton.

“…unlike the traditional art market, s[edition] is highly egalitarian. “If you buy one of Tracey Emin’s digital neon signs you’re spending $80,” says Norton. “If you want the physical work it would be six figures.” In a further new media twist, collectors can follow artists on Twitter, and are invited to special online exhibits and other members-only virtual events.”

Read the full article on AHAlife here.

s[edition] x Lumen Prize Charity Auction

Lumen Prize 

s[edition] is proud to be supporting The Lumen Prize an international award that celebrates the very best fine art created digitally. This week the Lumen Prize held their Exhibition Charity Auction with an exhibition of over 50 works available for purchase in print and digital form. The event raised over £6,000 for Peace Direct in an auction conducted by Christie’s auctioneer Hugh Edmeades, held on 21 January 2013. The exhibition will be on from 22-26 January at  Gallery 27, 27 Cork Street, London, W1S 3NG.

s[edition] CEO Robert Norton, will be speaking on a panel for the Lumen Prize Breakfast Briefing on ‘Digital Fine Art: A contradiction in terms or poised for take-off?’ with speakers including Coline Millard, UK editor of Louise Blouin Media. The event will take place from 9am at Gallery 27, Thursday 24 January 2013.

Recap: The panel explored the integration of digital practices into the wider field of ‘Art’ and the decreasing need to make the separation of ‘Digital Art’. Can we assume all art today will involve digital given the way we already engage and work in the world in our daily lives? There was a mention of platforms for art and means of sharing and experience work that is embodied in the form of the art, but what challenge does interactive art have if the work must be experienced in a particular shared moment or experience? What channels can there be for art today? Can experiences be transcended through screens and devices? The panel raised many interesting questions which we hope to further explore.

Lumen Prize Breakfast Briefing

s[edition] on a Samsung Smart TV

s[edition] x DLD Conference 2013

DLD Conference 2013: Hans Ulrich Obrist
Hans Ulrich Obrist and the new ‘diamond’ generation of artists born after 1989

DLD (Digital – Life – Design) is a global conference network on innovation, digital media,  science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration. The DLD13 Conference will take place from 20-22 January 2013 in Munich, Germany. Speakers this year include artist and designer Aaron Koblin, artist and computer scientist, John Maeda, art curator and director of Serpentine Gallery, Hans Ulrich Obrist, Chinese publisher and curator, Ou Ning among others.

s[edition] will be presenting an exhibition of artworks at the conference featuring works by Elmgreen & Dragset, Jenny Holzer, Angelo Plessas, Peter Saville, Mark Titchner and Liu Ye. s[edition] CEO, Robert Norton will be attending and providing updates from the event next week.

Photos from the DLD arts projects 2013. Exhibition curated by Hans Ulrich Obrist and Johannes Fricke Waldthausen including artworks by s[edition].

DLD13 s[edition] Exhibition

DLD13 s[edition] Exhibition

DLD s[edition] Exhibition

Video: s[edition] Pop-Up Digital Art Gallery

Last December we had our first ever Pop-Up Digital Art Gallery on Regent Street in London at the WIRED Pop-Up Store. The exhibition featured work from leading contemporary artists on Samsung Smart TVs. Check out this video from our space. View photos from the launch: here.



Juergen Teller Private View @ ICA

Juergen Teller: Woo
23 January 2013 – 17 March 2013
Private view: 22 January 2013
ICA, London

Considered one of the most important photographers of his generation, Juergen Teller is one of a few artists who has been able to operate successfully both in the art world and the world of commercial photography. This exhibition will provide a seamless journey through his landmark fashion and commercial photography from the 90s, presenting classic images of celebrities such as Lily Cole, Kurt Cobain and Vivienne Westwood, as well as more recent landscapes and family portraits.

Teller entered the London photography scene through the music industry taking photographs for record covers, it was Teller’s photograph of Sinéad O’Connor for her single Nothing Compares 2 You that marked an important moment in his career. Teller’s photographs first appeared in fashion magazines in the late 80s, and included portraits of Kate Moss when she was just fifteen years old. Teller’s images could be described as the antithesis of conventional fashion photography seen perhaps most markedly in his campaigns for Marc Jacobs. Read more >

Juergen Teller is a renown German photographer who immigrated to England in the 1980s and is today based in London. His work has been focused equally in the fashion world as in the domain of music. Over the years he has worked alongside great personalities such as, for example, in the fashion houses like Yves Saint Laurent for which he has directed advertising campaigns, or for famous singers. He is widely recognized as one of the most popular contemporary fashion photographers in spite of his “bad boy” reputation in the world of fashion.

New Artist: Matt Pyke


Transfiguration, 2011, was created by Matt Pyke together with Realise Studio for the reopening of the prestigious digital arts gallery La Gaite Lyrique, Paris. A bulky human figure walks at a brisk equalized speed at the center of the screen and transforms in a cycle of progressively transient and surprising materials. We watch how flames grow into metal structures that transform into rock-like matter, out of which icy crystals spring. After numerous further transformations, the walking giant takes on liquid qualities, then becomes gas, and in turn transforms into a perfectly depicted fury figure out of innumerable strands of multi-colored hair; and so on.

The work is available in editions of 1,000 starting at £10 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases.

Matt Pyke 

Matt Pyke (b.1975) is one of the most innovative digital-motion artists of his time. Pyke’s body of work, which explores the tensions between abstract and figurative form and the synesthesia of sound and image, encompasses a striking diversity: it ranges from interactive design and branded art to shop installations and iPhone applications, and it is reflected in collaborations with a large variety of companies such as Apple and AOL. Pyke has engaged in artistic partnerships and worked on commissions for leading art institutions, including for the V&A Museum, London, in 2008. He is also the mastermind behind design studio Universal Everything, a collective of designers, programmers, musicians and artists who are famous for their boundary-pushing commissions for brands like Chanel, MTV, and London’s 2012 Olympics.

New Editions: Liu Ye and Siu Jianguo

In December, s[edition] is proud to have announced the release of two new editions by Chinese contemporary artists Liu Ye and Sui Jianguo. Art Radar explored their creative process as painters and sculptors and their first experiences working in the digital medium with s[edition]. Read the article here: Asia market perfect for digital art? [s]edition takes on Chinese artists. We hope to see more work from these artists in digital format soon.


1,000 Pounds by Sui Jianguo

1,000 Pounds by Sui Jianguo

1,000 Pounds reminds aesthetically of Sui Jianguo’s early sculpture of a more organic abstract character and choice in materials, as was typical of his work in the early 1990s. In addition, 1,000 Pounds references the most classic practice of modern sculpture itself: the dedicated modelling and remodelling by the artist’s hand. Auguste Rodin made his name when he decided to move away from the Baroque and neo-Baroque smooth surfaces of 19th century sculptural tradition. He opted for textured surfaces and the extreme interplay of light and shadow – made possible by strong modelling techniques that did not obscure the expressive impact of the artist. In its entirety, 1,000 Pounds seems to convey exactly this: the physical impact of the hand onto the clay, the concreteness of the flesh, the brutality contained within the act of forcing the bare earth into a shape decided by the sculptor.

Upon completion, 1,000 Pounds was cast by Sui Jianguo into bronze. It exists as a artwork in its own right and physical form.

The work is available in editions of 1,000 starting at £5 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases.

Sui Jianguo

Sui Jianguo (b. 1956 in Qingdao, Shandong province) received a BA in the Fine Arts Department from the Shandong University of Arts in 1984 and an MA in the Sculpture Department from the China Central Academy of Fine Arts in 1989, where he currently presides as the head of the Sculpture Department. He has been praised by art critics for being a “pioneer venturing to the farthest reaches of Chinese sculpture.”


Red Warship

Red Warship by Liu Ye 

Liu Ye’s Red Warship is a digital reference to Liu’s 1997 oil painting, Spirit of the Sea,and comprises many of the themes typical of the artist’s oeuvre: we find homage to Piet Mondrian, characters depicted are rendered in a puerile style, we see sailor hats and angel wings simultaneously. It is a prime example of how Liu likes to play between mysterious fantasy and episodes of complex storytelling and art historical references.

The work is available in editions of 1,000 starting at £5 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases.

Liu Ye

Liu Ye (b. 1964) is one of China’s most prominent contemporary painters. He is famous for his bright-hued paintings of childlike figures, the cartoon character Miffy the bunny, and works referencing one of his favourite artists – Piet Mondrian. He has an immediately recognizable style that is described as simple to read yet complex in its levels of meaning and technique. Liu: “What I do is about painting and art history. Chinese aesthetics have a traditional system, history, very high quality and taste, different from Western taste but quite meaningful in our time”.

AES+F: Islamic Project collection

In December, s[edition] released three editions as part of AES+F’s Islamic Project collection.

All three works are available in editions of 500 starting at £5 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases.

Find out more about the collection here:

Islamic Project

In 1996, AES+F launched “Travel Agency to the Future: Islamic Project” – a conceptual art piece that not only catapulted the artist collective to prominence but gained in controversy after 2011. Images of famous landmarks and tourist destinations were digitally altered to look as if taken over by a radical and backward form of Islamic culture. In conjunction, AES+F set up a travel office where souvenir items were sold with these images printed on them, and where visitors could “plan” a fictional holiday into the depicted world. Read more >

New Liberty

New Liberty

AES+F’s “Islamic Project” is key when looking at the artists’ oeuvre, and New Liberty in particular is the most iconic images of the series. Framed as a “visualization of fears of Western society about Islam”, the digitally altered photograph of a burka covered Statue of Liberty could not have more of an impact when wanting to amuse, disturb and raise questions with the viewer all at the same time.



Beaubourg, part of AES+F’s “Islamic Project” series, depicts the Centre Pompidou, Paris, obliterated by oriental carpets, various types of Middle Eastern looking architecture, and a large headdress wearing crowd. The image is to represent stereotypical fears of what radical Islam is and might become in a world dominated by politically loaded myths. By juxtaposing extremes the artist collective aims to highlight the absurdity of suchlike world views.



AES+F’s London is part of its “Islamic Project” series intended to reveal the absurdity behind modern “Clash of Civilization” theories, as made popular by the political theorist Samuel Huntington in the mid 1990s. The artist collective’s strategy is to take stereotypical views of cultures and to exaggerate them by creating a visual ‘worst case scenario’ of exactly these ideas – and to therewith demonstrate their absurdity.


AES+F was formed in 1987 by conceptual architects Tatiana Arzamasova and Lev Evzovich, and graphic artist Evgeny Svyatsky. The trio has worked together on various sculptural, digital and installation-based projects, from digital collage to porcelain, fiberglass sculpture to public installation. In 1995, Moscow-born fashion photographer Vladimir Fridkes began collaborating with AES group, forming the ‘F’ in AES+F. The collective achieved worldwide recognition and acclaim in the Russian Pavilion at the 2007 Venice Biennale with their provocative, otherworldly Last Riot, the first in a trio of large-scale, multi-channel video animations of striking originality that have come to define both their aesthetic and push the boundaries of video installation.