Archive for March, 2013

New Artist: Mary Katrantzou

Pound by Mary Katrantzou


In an exciting collaboration with s[edition], Mary Katrantzou has created her first digital artwork. The Greek fashion designer with a background in architecture and a textile design degree from Central Saint Martins is best known for her exceptional print designs that characterize her ready-to-wear collections. She transcribes themes onto fabric that accumulate into a visual play of illusions: objects mirror each other in obscured proportions and create a fascinating and fantastic world of colour and beauty.

For Pound, Katrantzou uses a similar system as when creating her textiles: she chooses an unwearable object – a pound note – and makes it the central theme of her design. She appropriates, changes and plays with it until it generates a completely new form. Pound is a collage of many fragments of English pound notes that are fused into a magical whole that is then animated according to the rules of a kaleidoscope. We watch as the screen before us explodes again and again in new and surprising shapes and forms. The effect is hypnotic, fascinating, and stunningly beautiful all at once.

The work is available in editions of 1,000 starting at £10 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases. Pound is one of four exclusive digital limited editions curated by the ICA. All proceed for this work will benefit the ICA.

Mary Katrantzou

Fashion designer Mary Katrantzou (b.1983, Athens) studied for a BA in Architecture at the Rhode Island School of Design before transferring to Central Saint Martins, London, where she completed her degree in Textile Design in 2005 and graduated with a MA with Distinction in Fashion in 2008. Her first ready-to-wear collection debuted at London Fashion Week in spring/summer 2009, with the support of the British Fashion Council. Despite it being a small collection of only nine dresses, Katrantzou picked up 15 prestigious stockists including Browns, Joyce, and Colette. The designer received show status in 2009.

We’re hiring: Marketing Manager

Location: Notting Hill Gate, London
Type: Full-time
Function: Marketing Manager

The s[edition] Marketing Manager will work closely with the SVP, Head of Marketing to
execute all facets of marketing, social media, promotion and PR as indicated. The role is
ideally suited to someone with an arts background but with a love of technology and
start-up cultures.


  • Develop and write email blasts, e-newsletters, web copy including news articles,
    artwork descriptions, artist profiles, etc. to drive member retention and revenue
  • Manage creation of printed materials to promote brand awareness
  • Collaborate with external PR companies and agencies, freelancers
  • Maintain project control and tracking for assignments
  • Creating and manage marketing calendar
  • Maintain marketing department resources

Social Media

  • Develop and implement the Company’s social media strategy, develop brand
    awareness, generate inbound traffic, encourage membership and purchase
  • Develop and manage presence in social networking sites including Facebook,
    Twitter, and other similar community sites
  • Create and manage weekly editorial calendar
  • Develop online promotions/contests
  • Monitor effective benchmarks for measuring the impact of social media programs,
    and analyze, review, and report on effectiveness of campaigns in an effort to
    maximize results
  • Analyse competitor activity
  • Monitor trends in social media tools, trends and applications

Community Engagement

  • Management and moderation of member base to facilitate constructive interaction
    and member feedback
  • Identify and develop programs to increase member engagement
  • Create and execute from conception to complete
  • Manage budget with fiscal responsibility
  • Create event recaps


  • Minimum 7 years’ experience in social media, marketing, PR, events and project
  • In-depth knowledge and understanding of social media platforms and their respective
    participants and how they can be deployed in different scenarios
  • Demonstrated experience writing copy for the web
  • Excellent communication (verbal/written) and presentation skills
  • Ability to coordinate multiple projects at the same time
  • Experience preferred in the arts and/or online sectors
  • Knowledge of the contemporary art scene
  • Microsoft Office including PPT, iWork Keynote


  • Integrity and trust
  • Resilience and composure
  • Planning, organising and attention to detail
  • Strong initiative and willingness to go above and beyond
  • Decision making and initiating action
  • Hands on, self directive and team player
  • Creativity and innovation
  • Thrive in fast past entrepreneurial environment

About the Company

s[edition] is the leading platform used by the world’s most renowned contemporary
artists to offer their works in digital limited editions for collectors to enjoy and display on
connected devices and screens. s[edition] offers everyone an easy, enjoyable and social
way to experience collecting, at affordable prices. The s[edition] platform allows
members to follow artists, browse, collect and sell works, send editions as gifts to
friends, and build their own collections. s[edition] offers works by Damien Hirst, Shepard
Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen & Dragset and Bill Viola among

Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, the founder
of Blain|Southern, the mission of s[edition] is to provide greater access to the artworks of
our time and to offer a wider audience the opportunity to be able to enjoy and collect the
works of today’s greatest living artists.

To Apply: Please send your CV to