In an exciting collaboration with s[edition], Mary Katrantzou has created her first digital artwork. The Greek fashion designer with a background in architecture and a textile design degree from Central Saint Martins is best known for her exceptional print designs that characterize her ready-to-wear collections. She transcribes themes onto fabric that accumulate into a visual play of illusions: objects mirror each other in obscured proportions and create a fascinating and fantastic world of colour and beauty.
For Pound, Katrantzou uses a similar system as when creating her textiles: she chooses an unwearable object – a pound note – and makes it the central theme of her design. She appropriates, changes and plays with it until it generates a completely new form. Pound is a collage of many fragments of English pound notes that are fused into a magical whole that is then animated according to the rules of a kaleidoscope. We watch as the screen before us explodes again and again in new and surprising shapes and forms. The effect is hypnotic, fascinating, and stunningly beautiful all at once.
The work is available in editions of 1,000 starting at £10 and are part of s[edition]’s dynamic pricing model – as edition availability decreases the price of the work increases. Pound is one of four exclusive digital limited editions curated by the ICA. All proceed for this work will benefit the ICA.
Fashion designer Mary Katrantzou (b.1983, Athens) studied for a BA in Architecture at the Rhode Island School of Design before transferring to Central Saint Martins, London, where she completed her degree in Textile Design in 2005 and graduated with a MA with Distinction in Fashion in 2008. Her first ready-to-wear collection debuted at London Fashion Week in spring/summer 2009, with the support of the British Fashion Council. Despite it being a small collection of only nine dresses, Katrantzou picked up 15 prestigious stockists including Browns, Joyce, and Colette. The designer received show status in 2009.