Interview with Rory Blain, Director of Sedition in ETC Media, Montreal

ETC_MEDIA_MONTREAL

Sedition was featured in the bilingual (English/French) journal of Contemporary art in Quebec, Canada, ETC Media. The publication is dedicated to presenting media and digital practices in terms of its aesthetic, sociological, political and technological impact. The article features an interview with Sedition director, Rory Blain on digital art collecting.

“The art itself is the true purpose of Sedition, but we must admit that the possibility of reselling has been a great reassurance to a lot of people who are collecting these digital editions. Since we opened the “Trade” section, Ryoji Ikeda has been a star performer on the secondary market with the digital edition of his artwork “A Single Number That Has 124,761,600 Digits”, which started out at £5 and is now selling for £70 to £75. This gives a sense of ownership to the collectors who bought it and who can now see how its value has quickly risen. In terms of real ownership, though, it is no different from owning a physical artwork in the sense that the imagery always resides with the artist, no matter who buys it.

I think that, in the end, it is an educational process:  people need to get used to the idea of a digital edition, just as they took years to get used to the idea that an arrangement of pigment on canvas has an intrinsic value. It’s exactly the same with an arrangement of pixels on the screen: the reason why it has an intrinsic value is because the artist designed it, and what you are paying for is that artist’s idea.”  – Rory Blain

“Collecting Art in the Age of Access: Interview with Rory Blain, Director of Sedition”, Paul Waelder, ETC Media,  Montreal, No. 102, 2014, pp.52-61.

Read the full article (in English and French): Download PDF

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