FOR IMMEDIATE RELEASE
Irene Kopitov +44 (0)20 7420 1700
S[EDITION] LAUNCHES THREE NEW WORKS BY TRACEY EMIN AND BRINGS DIGITAL VALENTINE TO NEW YORK’S TIMES SQUARE
EMIN PUBLIC APPEARANCE TO CELEBRATE LOVE OF NYC
Tracey Emin’s series of neon works entitled “I Promise to Love You” to be shown every night from 11:57pm – midnight throughout February 2013
Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square
(London, UK) January 31, 2013 – s[edition], the online platform for the world’s most renowned contemporary artists to sell their digital limited editions, brings celebrated British artist Tracey Emin to Times Square throughout February.
“Every year I send valentines. This year I won’t have to. Times Square will do it for me,” said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.
The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.
“I Promise to Love You”, will premiere on February 1st and play throughout the month as part of the “Midnight Moment”, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring these works to Times Square and they will all be available for sale simultaneously and exclusively at www.seditionart.com.
“This is a pivotal moment for the awareness and appreciation of art in digital format. We’re thrilled that the Times Square Advertising Coalition and Times Square Arts reached out to us and we look forward to supporting their “Midnight Moment” program,” said Robert Norton, CEO of s[edition].
s[edition] has also created a multi-channel social media campaign to engage fans and provide people with an opportunity to win unique works by Tracey Emin.
The s[edition] blog – http://blog.seditionart.com/ – will showcase photos of valentines sharing a kiss in front of Tracey Emin’s works in Times Square, submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those who take photos from 11:57 – midnight, with Tracey Emin’s “I Promise to Love You” in the background, will receive a Tracey Emin limited edition as well as be entered to win the complete “I Promise to Love You” digital neon collection, and signed copies of Tracey Emin’s books, ‘My Life in a Column’ & ‘Strangeland’. The winning photo will be chosen via crowd sourced voting. The artist will also pose with fans in Times Square on February 13th, giving them the chance to tag themselves on s[edition]’s Facebook page.
As one of the world’s most celebrated contemporary artists, Tracey Emin’s moving series of digital neon works, “I Promise To Love You”, is comprised of six artworks around the theme of love. In this unique moving image, the glowing words—made of digital neon lights—slowly spell themselves out, as if being written by the invisible hand of Tracey herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere of Emin’s animation.
Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, “Times Square is the world’s best place to spread a message and our sign operators are delighted to help Ms. Emin share her Valentine’s Day message with New York as part of our ‘Midnight Moment.’”
“Tracey Emin captures the vocabulary of neon that for so long defined Times Square’s signage,” said Tim Tompkins, president of the Times Square Alliance.
s[edition] is the leading platform used by the world’s most renowned contemporary artists to offer their works in digital limited editions for collectors to enjoy and display on connected devices and screens. s[edition] offers everyone an easy, enjoyable and social way to experience collecting, at affordable prices. The s[edition] platform allows members to follow artists, browse, collect and sell works, send editions as gifts to friends, and build their own collections. s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen & Dragset and Bill Viola among others. Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, the founder of Blain|Southern, the mission of s[edition] is to provide greater access to the artworks of our time and to offer a wider audience the opportunity to be able to enjoy and collect the works of today’s greatest living artists. www.seditionart.com
About the Artist
Tracey Emin was born in London in 1963, and studied at Maidstone College of Art and the Royal College of Art, London. She often uses events from her own life as inspiration for her art. Her work can be romantic, humorous, tragic, angry, hard-hitting or hopeful, and is often animated by a playful wit. Working across a wide range of media her body of work includes painting, drawing, sculpture, video, installation, and needlework. In 2007 Emin represented Britain at the 52nd Venice Biennale, was made a Royal Academician and was awarded an Honorary Doctorate from the Royal College of Art, London, a Doctor of Letters from the University of Kent and Doctor of Philosophy from London Metropolitan University. In 2008 Emin’s first major retrospective was exhibited at the Scottish National Gallery of Modern Art, subsequently touring to Malaga in 2008 and Bern in 2009. In 2010, Emin collaborated with Louise Bourgeois on a suite of works on paper, entitled ‘Do Not Abandon Me’. In 2011 the Hayward Gallery presented a major survey of the artist’s work entitled Love is What You Want and the same year she became the Royal Academy’s Professor of Drawing. In 2012 there was a solo exhibition of the artist’s work at Turner Contemporary, Margate, and a touring exhibition of her films was organized by MALBA, Buenos Aires. Tracey Emin lives and works in London.
Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community. Members of TSAC include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org
Times Square Arts, the public arts program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than four dozen prominent and emerging artists. Working in partnership with cultural institutions and festivals, the program is further supported by Rockefeller Brothers Fund and, the Department of Cultural Affairs of NYC. Visit www.TimesSquareNYC.org/arts for more information. Follow us on Twitter: @TSqArts