Archive for the ‘Press’ Category

Digicult’s Marco Mancuso Interviews Sedition

Sedition was recently interviewed by Digicult, the online cultural platform that examines the impact of digital technologies and applied sciences on art, design, culture and contemporary society. Digicult is founded and directed by italian art critic and curator Marco Mancuso who spoke to Sedition about our artists, aims and art on screens. The full article ‘Sedition. The platform that is changing the contemporary art market‘ can be read on the Digicult website. Below are excerpts from the interview.


Marco Mancuso: What is most surprising is the growing number of digital artists involved in the project. Some of the most important and well known artists at global level are in your catalogues: From Ryoji Ikeda to Aaron Koblin, Herman Kolgen to Claudia Hart, Zimoun, Scanner, Kurokawa, Mark Amerika, Casey Reas, Lia. Why did such important artists decide to join your project? Not to mention very important artists of the contemporary art world such as Yoko Ono, Damien Hirst, Boltanski, Bill Viola and Wim Wenders…

Sedition: We’ve been very fortunate in regards to the artists’ response – they like what we are doing and are as excited as we are at the prospect of reaching a whole new audience for contemporary art! Our goal is to make a selection of some of the best art pieces and the most exciting artists working today available to our collectors – some of these are well known figures of the contemporary art scene, others are highly regarded for their work in digital or media art. We’re excited about the possible dialogues between artists from different spheres.

Marco Mancuso: It seems that you tend to focus on artworks and artists that work mainly in visual art and/or audiovisual  creation. From data visualization to generative art, from graphic animations to still images. The media is basically stills or videos. Is there a pure technical reason connected to the devices you work with (screens, tablets, monitors, mobiles) or do you think the market of collectors is more interested in such artworks rather than other screen artworks (Internet art, interactive media, movies and so on)?

Sedition: Sedition currently only supports videos and image stills. We would really like to support generative artworks and interactive works as well, but there are many technical challenges to have interactive artworks or apps compatible across all devices. It is something we are considering for the future development of Sedition. Our aim is to be able to support all kinds of digital artworks.

Marco Mancuso: Sedition is also working as a sort of online platform, presenting and connecting artists, collectors and museums. You’ve developed special projects with some museums (The Eyebeam for example) while giving collectors the chance to see their collection appreciate in value as other collectors move the market, building up their private collections of digital artworks, selling and trading original limited editions. Do you also consider Sedition as a virtual plaza for a new business collection economy on contemporary art?

Sedition: Yes we see Sedition as a vibrant online community for selling, collecting and trading digital limited edition artworks. We develop partnerships with museums to help increase awareness of their exhibition programs and the exhibitions of artists we are working with. We also offer museums the chance to fundraise with digital editions sold in the gift shop. We have developed an on-site display and Sedition Gift Cards for this. We want to bring Sedition also into physical spaces for sale in gift shops, but artworks continue to be experienced digitally on screens.

Marco Mancuso: Finally, the main question. Why should a collector buy an artwork to be seen on a screen? Especially small screens like tablets or mobile? Considering the original habit of such artists and artworks, looking also at concepts as immersivity, synthesis and sensorial experience. How could Sedition give the collectors such a deep emotive experience using such devices?

Sedition: Screens are ubiquitous today. Everyone now owns at least one or two smart phones, tablets or TVs in their home. It is about embracing the idea that artworks can be taken with you anywhere you go, and can be viewed on any device. The ideal ‘digital canvas’ for viewing works from Sedition is the TV. It is like thinking about your TV as a picture frame for art in your home where works can be changed at any time. Smart phones and tablets tend to be the mobile way to experience and manage your collection, but large screens and projections are perhaps the best way to view the works at home.

Interview with Rory Blain, Director of Sedition in ETC Media, Montreal


Sedition was featured in the bilingual (English/French) journal of Contemporary art in Quebec, Canada, ETC Media. The publication is dedicated to presenting media and digital practices in terms of its aesthetic, sociological, political and technological impact. The article features an interview with Sedition director, Rory Blain on digital art collecting.

“The art itself is the true purpose of Sedition, but we must admit that the possibility of reselling has been a great reassurance to a lot of people who are collecting these digital editions. Since we opened the “Trade” section, Ryoji Ikeda has been a star performer on the secondary market with the digital edition of his artwork “A Single Number That Has 124,761,600 Digits”, which started out at £5 and is now selling for £70 to £75. This gives a sense of ownership to the collectors who bought it and who can now see how its value has quickly risen. In terms of real ownership, though, it is no different from owning a physical artwork in the sense that the imagery always resides with the artist, no matter who buys it.

I think that, in the end, it is an educational process:  people need to get used to the idea of a digital edition, just as they took years to get used to the idea that an arrangement of pigment on canvas has an intrinsic value. It’s exactly the same with an arrangement of pixels on the screen: the reason why it has an intrinsic value is because the artist designed it, and what you are paying for is that artist’s idea.”  – Rory Blain

“Collecting Art in the Age of Access: Interview with Rory Blain, Director of Sedition”, Paul Waelder, ETC Media,  Montreal, No. 102, 2014, pp.52-61.

Read the full article (in English and French): Download PDF

s[edition] Featured in July 2013 House & Garden

house and garden

We are excited to be featured in the July 2013 issue of House & Garden. In the article, Jessica Doyle looks at how you can use the art in digital format available on s[edition] to enhance your home decor. Pick up the issue today and check out the article to learn how to turn your home into a digital art gallery. Send us a message and let us know what you think!

s[edition] & Tracey Emin Bring Digital Valentine To Times Square


Irene Kopitov +44 (0)20 7420 1700



Tracey Emin’s series of neon works entitled “I Promise to Love You” to be shown every night from 11:57pm – midnight throughout February 2013

Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square

(London, UK) January 31, 2013 – s[edition], the online platform for the world’s most renowned contemporary artists to sell their digital limited editions, brings celebrated British artist Tracey Emin to Times Square throughout February.

“Every year I send valentines. This year I won’t have to. Times Square will do it for me,” said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.

The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.

“I Promise to Love You”, will premiere on February 1st and play throughout the month as part of the “Midnight Moment”, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring these works to Times Square and they will all be available for sale simultaneously and exclusively at

“This is a pivotal moment for the awareness and appreciation of art in digital format. We’re thrilled that the Times Square Advertising Coalition and Times Square Arts reached out to us and we look forward to supporting their “Midnight Moment” program,” said Robert Norton, CEO of s[edition].

s[edition] has also created a multi-channel social media campaign to engage fans and provide people with an opportunity to win unique works by Tracey Emin.

The s[edition] blog – – will showcase photos of valentines sharing a kiss in front of Tracey Emin’s works in Times Square, submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those who take photos from 11:57 – midnight, with Tracey Emin’s “I Promise to Love You” in the background, will receive a Tracey Emin limited edition as well as be entered to win the complete “I Promise to Love You” digital neon collection, and signed copies of Tracey Emin’s books, ‘My Life in a Column’ & ‘Strangeland’. The winning photo will be chosen via crowd sourced voting. The artist will also pose with fans in Times Square on February 13th, giving them the chance to tag themselves on s[edition]’s Facebook page.

As one of the world’s most celebrated contemporary artists, Tracey Emin’s moving series of digital neon works, “I Promise To Love You”, is comprised of six artworks around the theme of love. In this unique moving image, the glowing words—made of digital neon lights—slowly spell themselves out, as if being written by the invisible hand of Tracey herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere of Emin’s animation.

Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, “Times Square is the world’s best place to spread a message and our sign operators are delighted to help Ms. Emin share her Valentine’s Day message with New York as part of our ‘Midnight Moment.’”

“Tracey Emin captures the vocabulary of neon that for so long defined Times Square’s signage,” said Tim Tompkins, president of the Times Square Alliance.


s[edition] is the leading platform used by the world’s most renowned contemporary artists to offer their works in digital limited editions for collectors to enjoy and display on connected devices and screens. s[edition] offers everyone an easy, enjoyable and social way to experience collecting, at affordable prices. The s[edition] platform allows members to follow artists, browse, collect and sell works, send editions as gifts to friends, and build their own collections. s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen & Dragset and Bill Viola among others. Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, the founder of Blain|Southern, the mission of s[edition] is to provide greater access to the artworks of our time and to offer a wider audience the opportunity to be able to enjoy and collect the works of today’s greatest living artists.

About the Artist

Tracey Emin was born in London in 1963, and studied at Maidstone College of Art and the Royal College of Art, London. She often uses events from her own life as inspiration for her art. Her work can be romantic, humorous, tragic, angry, hard-hitting or hopeful, and is often animated by a playful wit. Working across a wide range of media her body of work includes painting, drawing, sculpture, video, installation, and needlework. In 2007 Emin represented Britain at the 52nd Venice Biennale, was made a Royal Academician and was awarded an Honorary Doctorate from the Royal College of Art, London, a Doctor of Letters from the University of Kent and Doctor of Philosophy from London Metropolitan University. In 2008 Emin’s first major retrospective was exhibited at the Scottish National Gallery of Modern Art, subsequently touring to Malaga in 2008 and Bern in 2009. In 2010, Emin collaborated with Louise Bourgeois on a suite of works on paper, entitled ‘Do Not Abandon Me’. In 2011 the Hayward Gallery presented a major survey of the artist’s work entitled Love is What You Want and the same year she became the Royal Academy’s Professor of Drawing. In 2012 there was a solo exhibition of the artist’s work at Turner Contemporary, Margate, and a touring exhibition of her films was organized by MALBA, Buenos Aires. Tracey Emin lives and works in London.

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community. Members of TSAC include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters.

Times Square Arts, the public arts program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than four dozen prominent and emerging artists. Working in partnership with cultural institutions and festivals, the program is further supported by Rockefeller Brothers Fund and, the Department of Cultural Affairs of NYC. Visit for more information. Follow us on Twitter: @TSqArts


s[edition] featured on


s[edition] is currently featured on the home page of in an article ‘The Mobile Museum: Serious Art is Going High Tech‘ including an interview with CEO, Robert Norton.

“…unlike the traditional art market, s[edition] is highly egalitarian. “If you buy one of Tracey Emin’s digital neon signs you’re spending $80,” says Norton. “If you want the physical work it would be six figures.” In a further new media twist, collectors can follow artists on Twitter, and are invited to special online exhibits and other members-only virtual events.”

Read the full article on AHAlife here.

s[edition] featured in Vanity Fair

“No artist can afford to ignore the consequences of the way our view of the world has been transformed by new digital technology, instant access to information and computer graphics […] The great majority of artists still prefer to work in more traditional materials:  paint, metals, bronze and clay.  But as a new generation is born into the a world in which they hold a hand-held device from birth, all this will change.”  – Charles Saumarez Smith


s[edition] was featured in Vanity Fair (Nov 2012) in an article by Charles Saumarez Smith, former director of The National Gallery and currently Chief Executive of the Royal Academy in London – exploring the art in the digital era. Read the full article here: ‘Digital Switchover’, Vanity Fair Art Supplement, Nov 2012



Wallpaper: s[edition] x AES+F


Bloomberg Covers s[edition]


ARTINFO: s[edition] x Yoko Ono

s[edition] CEO Robert Norton’s Article in Wired Magazine